Changes to YouTube Effective January 2020!

youtube changes 2020 digital marketingBy now, everyone knows about the power and the popularity of the YouTube platform. The video search engine has evolved from funny cat videos to an essential hub for businesses and entrepreneurs to spread their marketing messages far and wide. And changes to YouTube are here. 

As with most digital marketing efforts, you must be ready to adapt to the ever-changing nature of the web. From modern web standards to Instagram algorithms to the introduction of Facebook Ads, staying up-to-date on the latest improvements and modifications is essential to your overall marketing effort.

That’s why we’re here to breakdown what you need to know about the important changes coming to YouTube in January 2020.

The New Audience Setting in YouTube Studio


All content creators must now specify whether their content is “made for kids” or “not made for kids” in the new audience setting in YouTube Studio.

This change is a result of the Children’s Online Privacy Protection Act (COPPA), which limits the data that can be collected on ‘made for kids’ content. In order to be in compliance with this protection act and other applicable laws, all content creators must make the necessary audience setting changes by January 2020.

Do These Changes Apply to Everyone on YouTube?


If you publish content on YouTube, even if NONE of that content is made for kids, you must still specify that within your audience settings. For those that fit this scenario, it is an easy one-step process to update your audience setting at the channel level.

For those with a mix of content, some that would be considered for kids and others not so much, you will need to adjust these settings at the individual video level.

YouTube creators who make content for kids will be affected by this change the most. Personalized ads will be disabled on content made for kids, along with other features, and this will have an impact on the revenue generated by these creators.

Outsourcing Your Digital Marketing Efforts


Hiring a qualified team of professionals is the easiest and most effective way to stay on top of these digital marketing updates and grow your web presence.

At Kinetic Knowledge, we have helped hundreds of local small to medium-sized businesses increase traffic, visibility, and leads through our Marketing & Advertising Solutions, as well as our Fundamental SEO services.

If you’re interested in experiencing the benefits of a solid, well-executed digital marketing strategy but don’t have the time or desire to learn and implement these practices, contact us today to find out how we can help!