SEARCH ENGINE OPTIMIZATION OPTIONS
At Kinetic Knowledge, we increase business visibility, traffic, and qualified lead opportunities with hands-on Search Engine Optimization for small to medium-sized businesses. We offer affordable options, and we will customize plans because no one SEO program fits all! The reality is that search results are rarely the same for every person at any given time, so the goal must be to ‘maximize visibility’ with genuinely qualified (by their search) potential new leads! And there are no traps, our plans are month-to-month – retention must be earned!
I. FUNDAMENTAL SEO PLAN
Our Fundamental Search Engine Optimization Plan builds the necessary signals to compete for top-ranking keyword targets in local search results. It emphasizes authoritative content, on and off-website signals, ongoing ranking, and traffic data analysis that make a visible local web presence and an ever-improving ‘return on investment’ possible. While competition differs for every type of business and more signals may become a necessary consideration, this plan is ‘Fundamental’ and has no unnecessary cost. It also tends to what is local ‘near me & voice-driven search.
Keyword Research for Target Subjects
- define obvious keywords targets
- research long-tail keywords for activity
- set up the leading software for keyword targets daily rank-tracking
Search Optimized Website Pages
- apply keywords to website pages
- fix poorly laid or coded pages
- add/update alternative content
- build relevant in-website links structure
- rid all broken links, duplication
- images, CSS code, and javascript compression
- continuously update pages based on keyword rank analysis
- apply and monitor page-optimization grading software
- make regular and timely Google submissions
Google Business Profile Verification and Optimization
- establish an active Google Business Profile map and search listing
- verify and fully optimize Google Business Profile
- get listings information completely consistent with the website
- continuous analysis of Google Business Profile Activity
- ongoing posting (keyword-driven copy, images, graphics and back-links)
- upload relevant client imagery
- set up Google search console and analytics to further track
Search & Directory Listings
- get core listings NAP information consistent with the website
- establish optimized descriptions, target keywords & back-links allowed
- leverage opportunities for enhanced information, where allowed
- * multi-location business adds cost, per additional location
Links Build
- build strategic in-website links structure
- build strategic (safe, only) off-website citation or directory-based links structure
- affiliate links with target keywords, where possible
Positive Client Reviews Plan Of Execution In Place
- suggest planning for review requests – guidance & instruction
- setup review alerts
- set a plan for dealing with any negative reviews
Measure! – You Cannot Grow What You Do Not Measure!
- setup target keywords rank-tracking software (up to 20)
- setup website traffic and search analytics tracking
- setup off-website traffic and search analytics tracking
- monitor, measure, and report on various data points
- leverage analysis to continually focus effort on any underperforming keyword targets
- Fundamentals SEO Plan works on *a particular business discipline in **a particular target area
$450 PER MONTH
II. Custom | Enhanced Fundamental SEO Plan PLUS Options
Because it is smarter to build and analyze than to waste money unnecessarily, we offer add-on signal options. There is no one SEO plan that fits all, the competition is different for every business in every place. Analysis may show competition is such that add-on signals to a Fundamental Plan are a necessary consideration.
A) Blogging | Geo-target Pages Creation
- Strategically researched new website content creation
- Blogging, research topics and publishing new posts
- Geo-target county pages content creation, establish authoritative county recognition
- Geo-target multi- town content creation, establish authoritative towns recognition
- $ T.B.D. PER MONTH
B) Social Media Account Creation
- Social Media Account Creation, Verification & Account Optimization
- $ T.B.D.
C) Social Media Post Campaigns
- Google Listing Postings (strategic entity knowledge, keywords, backlinks)
- Facebook | Instagram Postings (strategic keywords, backlinks or hashtags depending)
- Other Social Account Postings
- Graphic design creative
- $ T.B.D. PER MONTH
COST $ T.B.D.
There’s a difference when you work with Kinetic Knowledge:
- We will never be a large distant provider with infuriating phone systems;
- We listen, ask questions and share the information a client needs in order to make informed marketing decisions;
- With Kinetic there are no traps, no long term contracts and we recommend ownership & control of your digital assets;
- We have no conflict of interest for any proprietary themes or applications, and we ONLY recommend the current & best technology solutions;
- We take a long-term view with client web-based assets;
- We respect budgets so that a client’s resources are never wasted;
- We execute with a team that is not only responsive to but familiar with a client’s business;
- We offer a personal approach; our clients benefit from follow-through, accountability, and the belief at Kinetic Knowledge™ that our clients come first – we cannot succeed unless YOU do!
Kinetic Knowledge is a full-service NJ digital marketing agency serving small to medium-sized businesses. We’ve been around 18 years, we are Monmouth County NJ based in the lovely town of Brielle. We offer Search Engine Optimization & Local SEO, Website Design & Development, Website Host & Updates Management, Website Fix, Content Development, Graphic Design, Social Media, and Search Advertising Campaigns.
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