Do You Use The Google Business Profile Listing For Local SEO? If your business marketing strategy includes being found locally by qualified consumers, then a CRUCIAL tool is going to be the Google Business Profile (GBP) listing for local SEO. Particularly its local map and search listing tools matter, so search your business for access to a local GBP listing that might already be [...]
Does Social Media Support SEO? Businesses often ask, "Does social media support SEO?" And while it is so important to remind folks that there is no 'silver bullet,' the answer is yes, that social media will improve a company's competitive search results. So back in 2014, Google’s Matt Cutts (i.e., in-house SEO authority at the time) shared that social activity and the potential influence [...]
What Is A Google Crawl? To start, let’s define what a Google crawl is and why that is so important to the business owner. To gather the information hosted all over the ‘world wide web’ for organized search results a search engine like Google must deploy software referred to as a spider (or a crawler or a bot). By using these spiders to find [...]
About Your Google Listing Things change fast on the web. If you weren't paying attention, you may have missed Google's 12/09/21 announcement. The name of its local listing platform, formerly 'Google My Business (GMB)', was renamed 'Google Business Profile (GBP)'. And you are busy doing your job, so does the platform's name really matter? Maybe not, but with updates, there is often change. Google [...]
