Does Social Media Support SEO? Businesses often ask, "Does social media support SEO?" And while it is so important to remind folks that there is no 'silver bullet,' the answer is yes, that social media will improve a company's competitive search results. So back in 2014, Google’s Matt Cutts (i.e., in-house SEO authority at the time) shared that social activity and the potential influence [...]
About Your Google Listing Things change fast on the web. If you weren't paying attention, you may have missed Google's 12/09/21 announcement. The name of its local listing platform, formerly 'Google My Business (GMB)', was renamed 'Google Business Profile (GBP)'. And you are busy doing your job, so does the platform's name really matter? Maybe not, but with updates, there is often change. Google [...]
'Google Screened or Guaranteed' Advertising - 'Local Service Ads' If you haven't noticed yet, Google added a form of local advertising high atop its local search result pages. So there are 'Pay Per Click Advertisements' and then 'Local Map Pack Listings' set over the traditionally sought-after organic search results and NOW Google has also squeezed 'Local Services Ads' up top of it all in [...]
Describes the Google crawl, spiders and what is important for a business to know about those processes.
