4 Digital Marketing Mistakes to Avoid All good digital marketing strategies lead to one important goal, and that is quality leads. Regardless, marketers must avoid marketing mistakes that can challenge the trust of their prospects. While it's difficult to get attention in a crowded web environment, choosing tactics that are anything but genuine is NEVER good practice. That's why we're talking about four (4) [...]
How To Blog For Your Business Are you thinking about blogging or maybe 'how to blog' for your business to support a better web presence? Maybe you want to support competitive SEO and visibility with 'qualified searchers' looking for your services. So how can blogging support this? A blog can certainly help with search engine optimization (SEO), active & current content is a signal [...]
Do You Use The Google Business Profile Listing For Local SEO? If your business marketing strategy includes being found locally by qualified consumers, then a CRUCIAL tool is going to be the Google Business Profile (GBP) listing for local SEO. Particularly its local map and search listing tools matter, so search your business for access to a local GBP listing that might already be [...]
Does Social Media Support SEO? Businesses often ask, "Does social media support SEO?" And while it is so important to remind folks that there is no 'silver bullet,' the answer is yes, that social media will improve a company's competitive search results. So back in 2014, Google’s Matt Cutts (i.e., in-house SEO authority at the time) shared that social activity and the potential influence [...]
