4 Digital Marketing Mistakes to Avoid
All good digital marketing strategies lead to one important goal, and that is quality leads. Regardless, marketers must avoid marketing mistakes that can challenge the trust of their prospects. While it’s difficult to get attention in a crowded web environment, choosing tactics that are anything but genuine is NEVER good practice. That’s why we’re talking about four (4) digital marketing mistakes you must avoid.
Please remember that a search or an advertising click does not necessarily translate to a lead or new business. Certainly not if the consumer’s desired result FAILS to be on the other end of their click! Prospective new clients aren’t much different than you and I, they prioritize trust and will never accept tricks.
#1 Clickbait Titles And Misleading Articles
Every internet user has seen the infamous “8 Things You Must Do Right Away (Number 2 Is NUTZ!)” type of blog or social media post title. For a while, and due to the inquisitive nature of humans, these posts littered social media and search indexes. This type of post is often referred to as ‘Clickbait.’
Now, ‘Clickbait’ doesn’t necessarily mean the article is incorrect or misleading, but it does suggest the author is using vague language tactics to tempt viewer clicks. Although the article may even be useful, it is likely not as interesting as the title suggests. Many internet users are on to ‘Clickbait’ articles and tend to avoid them … as well as the marketer responsible. While lots of clicks sound great, sales are likely the goal. Viewers need to TRUST, and while ‘Clickbait’ may generate clicks, statistics show they don’t translate to new business.
#2 Fake Reviews
You may have considered purchasing reviews if you struggle to get your customers to write them. Or worse, it may seem like a solution if you are facing multiple negative reviews. While “only buying a few” sounds like it could benefit your company, chances are your fake reviews will backfire. Not only are consumers aware of fake reviews these days, but Google’s algorithm will also find false reviews pretty easily. This begs the question: can you afford the consequences of generating fake reviews?
#3 Poorly Set Pop-Ups & Lightboxes
Although pop-ups or Lightboxes can be useful when implemented correctly, it is often done poorly. These pop-ups typically try and tempt a viewer to submit their email for more information. When placed strategically, these pop-ups will show only when a user has been on the site and is navigating away. When implemented poorly, pop-ups can inconvenience or annoy a user, ultimately resulting in high bounce rates. If you want to install better-converting applications, be sure to think through the strategies behind them!
#4 Overuse Of Stock Photos
Using stock images can be useful for a website; however, businesses often cross the line between strategy and overuse. Stock images are pretty easy to spot, even for the least experienced internet user. While using stocks might be with good intentions, overuse can feel impersonal to visitors. How can it be avoided? Take photos! If a local photographer is not within the budget, modern cell phones can produce professional-level photos that can appear more genuine and personal!
Is Your Business Worthy Of Trust?
Ask yourself, “Is This Business Worthy Of Trust?” It’s one thing to write a headline that generates a click; it’s another to write one that delivers value and builds trust. Headlines and catchy advertising tactics rarely earn trust, sustained attention, or the lead action targeted. If your business is looking for more than clicks, it needs to dismiss the “bait and switch” tactics that have become so common online today. Worse, targeting & measuring the wrong thing is likely worse than not measuring at all. Don’t be fooled, your next buyer is just like you. She’s busy; she wishes to be shown value … tricks will only undermine the chance of that connection.
About Kinetic Knowledge NJ Digital Marketing Services
Based in Monmouth County, NJ, Kinetic Knowledge is a full-service digital marketing firm offering local NJ SEO, website design & managed host service, social media, graphic design, content, and lots more. Contact us here or give us a call to learn more at 732-722-5915.