Better Ranking By Town And County | Geographic Targeting
The Google algorithm looks at an entire web presence, as many as 200 different competitive signals, when ranking a company’s content for target keywords. Useful content or the best answers to a search is always a search engine’s priority, so beware of those folks who create drama otherwise. What’s more, for MOST business owners, the ‘target consumer’ is neither national nor worldwide, but local – to a particular area. This is where Geographic targeting becomes important.
Without using geographic terms and targeting in content, how would a search engine know to include that business for a locally-specific services search? And people do search locally, quite often, in fact. For the business that produces locally specific town & county content or geo-targeting, the reward can be the most qualified website traffic, leads, and new business!
The Benefits Of Geographic Targeting
While competing for visibility in search engine results pages (SERPs), a search algorithm can look for as many as 200 different competitive signals; however, it all starts with content. Properly executed geo-target pages can be a successful competitive strategy & signal for the business owner seeking traffic from prospective buyers in a particular radius of operation! Here are some of the benefits of geo-target pages that can translate to more traffic, leads, and new business:
1. A genuinely crafted geo-target page presents the argument to search algorithms that a business is authoritative for that town or county; it demonstrates that it should be ranked for & included in search results when someone is searching for those services in a particular town or county.
2. Geo-targeting also demonstrates authority in the specific towns & counties to the prospective buyers that live in them.
3. It can serve as a basis for the various social network and Google posts that demonstrate local to a town or county knowledge. To support both humans & search engines, these posts should include reinforcement for targeted keywords and back-links from posts to geo-target pages.
4. It can be used to link off the website to various useful local geography-related resources, the signal being ‘this page is a genuine resource for humans‘ on the subject of services offered in this particular area.
5. Geo-target pages build a larger website page count. While it may not be the most highly weighted competitive signal, these pages can reinforce various keyword targets while relating them to a specifically searched geography.
There’s a difference when you work with Kinetic Knowledge:
- We will never be a large distant provider with infuriating phone systems;
- We listen, ask questions and share the information a client needs in order to make informed marketing decisions;
- With Kinetic there are no traps, no long term contracts and we recommend ownership & control of your digital assets;
- We have no conflict of interest for any proprietary themes or applications, and we ONLY recommend the current & best technology solutions;
- We take a long-term view with client web-based assets;
- We respect budgets so that a client’s resources are never wasted;
- We execute with a team that is not only responsive to but familiar with a client’s business;
- We offer a personal approach; our clients benefit from follow-through, accountability, and the belief at Kinetic Knowledge™ that our clients come first – we cannot succeed unless YOU do!
Kinetic Knowledge is a full-service NJ digital marketing agency serving small to medium-sized businesses. We’ve been around 18 years, we are Monmouth County NJ based in the lovely town of Brielle. We offer Search Engine Optimization & Local SEO, Website Design & Development, Website Host & Updates Management, Website Fix, Content Development, Graphic Design, Social Media, and Search Advertising Campaigns.
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