On Website Page Keyword Tactics For Better Page Rank
These are the most important keyword tactics for improving the Search Engine Page Rank of your website pages:
1. Keywords in a Page Title Tag
By leveraging targeted keywords (or key phrases) in a page’s meta title tag you may improve page rank for the page
2. Keywords in a Page’s Text
By using targeted keywords throughout the text of the page, albeit NEVER stuffed, you may improve page rank for that page
3. Relationship of a Page’s Text/ Content to its Keyword Emphasis
By leveraging useful informative content in a page that supports it’s targeted keywords (or key phrases) we should be able to improve page rank, or better yet Google’s algorithms looks for copy in support of a subject focus in order to decide if the page is truly useful to a human being
4. Keyword Use in a Page’s H1 Tag
By leveraging a page’s primary header or H1 tag (see above H1: ‘On-Page Keyword Use Tactics For Better Page Rank’ ) in support of targeted keywords you may improve page rank for that page
5. Keyword Use in a Domain Name
Leveraging targeted keywords in the actual domain name may improve page rank, BUT (important!) this signal only works in support of and takes a back seat to all of the above & what follows in content
6. Keyword Use in a Page’s URL
Leveraging targeted keywords in the web pages URL may improve page rank for the page
7. Keyword Use in H2, H3 Tags
Leveraging secondary header H2, H3 tags in support of a page’s targeted keywords may improve page rank for the page
8. Keyword Use in Picture Image Alt Tags and Titles
Using target keywords inside the image ‘alt HTML tags’ as well as an image file name (i.e. SeagirtNJHome.jpg) may improve page rank for the pages that contain them
Google, for instance, doesn’t always crawl everything on a page. Search Engine crawling can be influenced by several factors, so be diligent on all of the above! Any tactic can easily be the difference for when and if that qualified lead finds you! For ‘search engine optimization tips keep an eye on our Blog.