What Is Your Target Consumer Intent!? Simply put, building content that targets consumer intent with ANSWERS produces MUCH BETTER business results! But what is the target consumer intent? How can we anticipate what that intent will be and then be there with the right answers when they search? Nobody wakes up in the morning with a credit card and says, "just let me [...]
Online reviews from clients not only increase visibility, but they build trust with qualified searching consumers. Ultimately, reviews help drive leads! Getting reviews obviously matters; however, the fear of a bad review is also a common source of anxiety for business owners. While a business must accept that it cannot control the reviews it gets, it must place MORE concern with a lack of [...]
Small to Medium Sized Business Web Presence: What’s Really Necessary? As a small to medium-sized business owner, you are likely wondering how dedicating your precious time and resources to your web presence (not just a website) will truly benefit you. What’s the point? How about a strategic web presence that will give your brand widespread visibility across major platforms and search engines. This [...]
What Should Home Inspector Website (s) Have? Because Home Inspectors are usually chosen by people in one of two ways, 1) friendly referral or 2) identification by visible web presence, the website is a crucial part of any Home Inspection business success story. In fact, it is rare that a Home Inspector or Home Inspection Company even meets a new client until the [...]
