Search or Display Advertising, Where Should My Business Spend? Contrary to popular belief, when it comes to web- based advertising it is Display (i.e. Banners, Video and Rich Media) that outsells Search. Likely because display advertisements cost less, on average 30% less than search ads. Display can work for a lower-budget brand awareness, new brand/ business or product campaign because the 'Cost Per Thousand' [...]
On Website Priorities While there are several powerful marketing & advertising channels online (i.e. search engines, social networks, email marketing, etc.), consumers will always prioritize information about the business, its products, and services. Everything else should be valued as a means for driving them inbound to a website with useful content! For those with a 'long term marketing view', here are the most important [...]
Malcolm Gladwell questions the value of content & ideas
Considering people can search, social network and they can subscribe [via RSS or 'RSS convert to email'] to virtually all the information they'll ever need, we must accept the playing field we're forced to market in.
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