WordPress Website Updates Done Correctly?

 

Business owners often get in touch to ask about their WordPress website. Sometimes it’s about the WordPress theme, maybe a custom-coded edit meant to meet a particular design detail that undermined other core elements. Other times, maybe the website has been hacked by a nefarious 3rd party. Most of the time it is a WordPress website that was simply left without updates management. Maybe a year or two behind in its required updates and it is in trouble.

If ‘WordPress updates management’ doesn’t sound familiar, you should look into it ASAP. Those updates are coming every month. You see the web,  browsers, search engines, and social networks all advance. So how can any serious website solution not be in sync? WordPress, including its website theme and any added applications, does advance…  and that’s an advantage… but it must be managed!    

 

Managing WordPressNJManaging WordPress NJ

 

Websites are a business asset that should be prepared to present authority and capture new business at any time! Sooner or later valuable assets require resources, time, or even a little investment. Let’s look at what challenges there may be when managing WordPress:

  1. WordPress Core Updates – WordPress releases updates quite regularly to advance features and also harden code against vulnerability. Updates must be managed. If there are custom design elements, plugin applications, or any unique code modification then updates can require more careful management.
  2. Theme And Plugin Updates – Like core WordPress, themes and plugin applications release updates that must be managed. If the theme or plugin has ever been modified, be sure to manage updates very carefully.
  3. Customization | Design – Any brand is going to need some design work. Just be sure design doesn’t undermine website code, or for instance, its ability to render based upon mobile responsive standards. This isn’t print; there’s nothing static about this so best to respect the stack of technology necessary to have something special online. 
  4. Content – Its creation and updating should never end! It should be easily navigated; it’s got to be authoritative, and useful and it should talk to search engines without undermining any value with humans. Creating content in WordPress has some learning curve, but it is ultimately simple. And website content must be managed! 
  5. Hosting – Hosting is not simple! Like anything else, you get what you pay for. Be sure to understand the host’s ability to handle WordPress. Know its customer service obligations, memory, storage, bandwidth, and backup, or assume there will be surprises.
  6. Security – Servers get attacked; websites get hacked and business assets need security. There are reliable security plugin applications, and they likely need update management. 
  7. Load Times – Load times appeal to both search spiders and humans. If loads get too slow, competitive SEO suffers and humans get impatient potentially defeating the whole purpose of being there! Any combination of plugins or code modification can undermine loads, so management is key.
  8. Page URLs – New page or post URLs should be set to support search engines so build them properly.
  9. Avoiding Duplicate Pages – Duplication won’t necessarily kill a website, but it can lessen any positive gains when search engines come to crawl. Do it and risk crucial page, keyword, and keyphrase indexing.
  10. Lead Capture – It’s one thing to have visitors, and another to capture them as leads. What ‘call to action’ exists to motivate a call or a form-fill? And does the related website contact form email notification reach inboxes? Often email hosts see website-driven emails as spoofing and BLOCK them, potentially negating good leads and new business, so triple-check! 
  11. Support – Consider how much time you have to understand all of the above. If not, WordPress management help is readily available – as about support today!

  

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