Google Listing Post - Google My Business Tools Why Marketers Must Use Google Listing Posts


Having a Google listing post strategy is more important than most business people know! When business owners produce ‘Google My Business’ listing posts that are timely, relevant and linked they often find consumers click through at a high rate. But why?

Remember that the mental availability of the viewer is much higher than, for instance, with advertisements which are so common they are become an interruption to something a person is reading. In this case they see it because they are searching for the entity, the geography and/or the related information. The consumer is qualified by the search they pursue, which otherwise would not place the Google listing and related post there on that search results page.

Google Post Benefits Include:

  • They can improve Google’s entity knowledge of/for ‘business relevance’ based upon
    • target keywords
    • target geography
    • specific products and
    • specific services
  • They are an opportunity to place valued offering content high up on a SERP
  • They can inform Google about business relevance for images, video and/ or ideas
  • They can drive qualified traffic to a listing, where a summarized idea is presentated
  • Via a link, they can drive qualified traffic to the business website, via clicks directly from a post or via the related listing detail

Support With Google

Any confusion about the many names and options for managing your local Google presence is warranted. ‘Google Places’ used to be the tool for owners to manage their business profile, but it was retired in 2014. There was Google’s social network ‘Google+’,  but while it could support the creation of groups its pretty much dissolved. Today ‘Google My Business’ is the place to manage a listing and how the business appears in a local Google Search, and on Map Search, etc. 

While Kinetic Knowledge tends to listing posts as a standard element of a Local SEO Plan – getting ‘Google My Business tools set up, optimized and verified can be a chore. Ask us about the ‘Google My Business’ tools today!