Using Search Optimization When Building A New Website? Creating a new website is an exciting time for a business. A website is where company design, aesthetics, and imagery can define & differentiate its unique brand; it is in-depth information on the company, its products, services, features, benefits, and ultimately what this unique brand offers the public. But a serious business person must ask, "what [...]
Search Engine Market Share - Where Will Consumers Be Searching? So where will consumers search for your business in 2021? Some timely US-compiled December 2019 to December 2020 data here from StatCounter.com focused on where consumers search the most. Better yet, from what search engine will the new business leads most likely come to your business? All Platforms: Google 87.81% > Bing 6.45% [...]
It Has Become An 'SSL World Wide Web'! So, how important is SSL (HTTPS defined) to your business? In 2014, Google announced that SSL, or HTTPS rather than HTTP in your page URLs, would be used as a ranking signal. And the truth is it likely represents one lower weighted signal (Google uses up to 200 depending on how competitive a subject is) that [...]
Facebook Marketing Facebook marketing can be an advantage for small to medium-sized business owners, but it's important to understand what the social network offers before spending any hard-earned dollars. For starters and maybe the harsh reality of posting (as opposed to paid advertising) on a Facebook business page news feed is that only the folks who have liked the page may see it. Wait, [...]
