It Has Become An 'SSL World Wide Web'! So, how important is SSL (HTTPS defined) to your business? In 2014, Google announced that SSL, or HTTPS rather than HTTP in your page URLs, would be used as a ranking signal. And the truth is it likely represents one lower weighted signal (Google uses up to 200 depending on how competitive a subject is) that [...]
Facebook Marketing Facebook marketing can be an advantage for small to medium-sized business owners, but it's important to understand what the social network offers before spending any hard-earned dollars. For starters and maybe the harsh reality of posting (as opposed to paid advertising) on a Facebook business page news feed is that only the folks who have liked the page may see it. Wait, [...]
Does SEO Work? Target Search Results - Does SEO Work? We often receive calls from business people highly uninformed about their web presence. They want to know: Does SEO work? How can our business get visitors and leads online? How do we help folks searching somehow find us? How do they know who we are, what we do, and/or where we do [...]
What is PHP | How Does PHP Relate To WordPress PHP is the coding language WordPress is built on. It has a history of updates (Oct' 2020 #7.4), each released as is necessary. What version of PHP used is typically set up server-level by the host company, when a new website is hosted live. And very much like the need to keep WordPress core, [...]
