About Your Google Listing Things change fast on the web. If you weren't paying attention, you may have missed Google's 12/09/21 announcement. The name of its local listing platform, formerly 'Google My Business (GMB)', was renamed 'Google Business Profile (GBP)'. And you are busy doing your job, so does the platform's name really matter? Maybe not, but with updates, there is often change. Google [...]
'Google Screened or Guaranteed' Advertising - 'Local Service Ads' If you haven't noticed yet, Google added a form of local advertising high atop its local search result pages. So there are 'Pay Per Click Advertisements' and then 'Local Map Pack Listings' set over the traditionally sought-after organic search results and NOW Google has also squeezed 'Local Services Ads' up top of it all in [...]
Describes the Google crawl, spiders and what is important for a business to know about those processes.
Using Website Content In Social Media Can Generate Leads Content is ground zero for everything you want your business to achieve online. People search, read, socialize, share, bookmark, and they 'like' social media posts all day long AND SO we must try to be there to demonstrate authority when they do! Using good content, for instance from a website page or blog post or [...]
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