Business Citations And Directory Listings For your business information, citations and directory listings are off-website references that typically include name, address, phone number (e.g. NAP), hours of operation, website URL, and more. In many cases, depending on the directory, there are options for enhanced detail information. These references will support a business's competitive SEO and entry into both the 'map pack' and organic areas [...]
Marketing: Is The Website Still a Business Priority? Granted, there are several powerful marketing channels (i.e. directory listings & citations, search engine & social network advertising, email marketing, website, etc.) a business can choose as a part of its web presence. But lately, there is a lot of chatter about whether or not a website remains a business priority. We'd argue that anyone suggesting [...]
LOCAL SEO, LEADS AND YOUR BUSINESS Is a reliable local SEO (search engine optimization) strategy what is missing when it comes to driving more leads for your business? By optimizing a website, its pages, and various off-website citations you will build a means for targeting those people searching for the very services you offer. The consumers behind those searches are the most highly qualified [...]
Geo-Targeting in Marketing For MOST business owners the target consumer is neither national nor worldwide, but local to a particular area. And so for that same locally targeted business owner & marketer, using geo-targeting & territory based references matters! Consumers often search for answers, what they need or want locally (i.e. Westfield NJ Blacktop Contractor). For the business owner who produces locally specific content, [...]
