Marketing: Is The Website Still a Business Priority? Granted, there are several powerful marketing channels (i.e. directory listings & citations, search engine & social network advertising, email marketing, website, etc.) a business can choose as a part of its web presence. But lately, there is a lot of chatter about whether or not a website remains a business priority. We'd argue that anyone suggesting [...]
LOCAL SEO, LEADS AND YOUR BUSINESS Is a reliable local SEO (search engine optimization) strategy what is missing when it comes to driving more leads for your business? By optimizing a website, its pages, and various off-website citations you will build a means for targeting those people searching for the very services you offer. The consumers behind those searches are the most highly qualified [...]
Search Positions Forever Change, So We Must Measure SEO Not all search engine optimization (SEO) is the same! What's necessary for success depends on a presentation of value, visibility with qualified people and on how much competition there is. No matter what, a business is going to have to measure SEO in order to succeed. Rank in search results may require a large number [...]
The Power Of Client Reviews Are you a business owner that doesn’t do much advertising? Maybe you rely on a word of mouth method? If so, be sure and leverage the raw power of customer reviews. Do it not only to demonstrate a local presence in a way that mimics good old word of mouth, but because search engines like Google will reward it! [...]
